WhiteWater was was launched in Ibiza at International Music Summit in May 2014, an amazing and unforgettable three days, our team having attended the event personally. Although very small, Ibiza engages millions of tourists every summer with a party culture and an intrinsic link with music that is world renowned.

IMS was a brilliant launch platform for our product and as we were able to attend the event personally, selling from a branded concession, we had the priceless experience of seeing consumer reaction to our product and it’s various functionalities, which was fantastic. The event also starts off the summer season in Ibiza each year and is the only such event granted permission to be hosted at Dalt Vila, a Unesco world heritage site. Many influential people from the music industry are in attendance, in particular at the seminar, which in 2014, was held at the iconic Hard Rock Hotel in Playa Den Bossa. You can catch WhiteWater a few times on the video link below, primarily up on the decks.

We drank plenty ourselves too !